Social Media
I spearheaded a solid content strategy for LinkedIn that would help the company meet their primary goal of growing their audience. With personal growth, education, entrepreneurship, and community being their content pillars, I created content that resonated within these core areas and used relevant hashtags that helped reach our target market.
Highlight: Every month, follower count grew by 250%-450%
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Social Media Content Pillars
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Content Pillar: Personal Growth
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Content Pillar: Entrepreneurship
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Content Pillar: Community #FyliTribe
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Content Pillar: Education
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July 2022 Analytics
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August 2022 Analytics
TWITTER:
On Twitter, I helped develop a content and engagement strategy that would help increase brand awareness, connect with our target audience, and grow our community; as the company had just launched their Twitter. On this platform, I focused on
Sharing insightful articles on entrepreneurship and leadership
Quoting influential female leaders & founders
Shouting out women & celebrating their accomplishments
Sharing news, updates, and achievements on Fyli.
Highlight: Helped organically grow the account by 34.33% within 3 months due to engaging content and an effective engagement strategy.
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Twitter Content Pillars
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Content Pillar: Women Empowerment #GirlBossMotivation
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Content Pillar: Business and Entrepreneurship
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Content Pillar: Community #TestimonialTuesday
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Content Pillar: Leadership
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May 2022 Analytics
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June 2022 Analytics
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July 2022 Analytics
Blog Posts
To help drive traffic to their site, I assisted in contributing exciting blog posts to the website every month. In every post, I applied essential SEO tactics such as:
Using keywords strategically throughout the blog post
Optimize the meta description
Include image alt text
Limit topic tags
User-friendly URL structures
Links to related blog posts
Usage of 1-2 long-tail keyword
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A Mental Health guide for Girl Bosses
Mental health is a very important pillar to one’s success in every area in life. Our emotional well being affects our day-to-day life, whether or not we are aware of it. Here are some tips and practices every girl boss can use to help enhance her mental well being.
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Spiritual Wellness Interview with Katie Fink
Becoming the best version of ourselves goes far beyond the physical and into our inner most being— our spirituality. We interviewed Katie Fink, an expert in Spiritual Wellness and CEO of Mind Body Soul Market to gain insight into her perspective.
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The Art of Finding Balance
When we lack balance, our bodies and emotions have a way of letting us know, like warning signals. Here are some ways you can incorporate balance into your busy lifestyles.
