The Objective:

My team and I were asked to create and present a fictitious non profit organization that was tied and tethered to our values. The objective of this project was to create a conversion funnel through our website that will lead to interested prospects to donate, volunteer, or purchase eco friendly merch. The objective was also to create an optimized website that had the possibility to rank #1 on google, due to keyword research, content, SEO, site analytics, web design and creation.

The Process:

Right from the start we knew that what we created had to be centered upon better living, “Circle of life”, encompasses what it means to be kind to our earth and everyone living in it. We started off by creating a minimalistic logo that would attract our demographic, and would encourage them to donate and become apart of the movement.

We then created wireframes for our website, our goal was to create an informative easy to navigate website that remained a low bounce rate especially on the “Donate” tab. We created a user-friendly experience by providing surveys within our site to give us insight on how we can improve their experience. The content within the website takes into consideration product trends, and hot topics that are important to our target audience.

Ultimately, we aimed to create an optimized website that would rank #1 on google search by strategically searching for relevant non competitive keywords, backlinks, and adding hyperlinks that would lead us to one of our main objectives which was donations.

“You created a great website but how do you measure your success to make sure your strategy is working?”

You may ask, well Google analytics provides us with those answers specifically our acquisition reports, Click through rate, and page view. Creating an optimized website with quality content is what was required and that’s what we delivered.

Wordpress Website: Circle Of Life Website

Presentation: Circle Of Life Presentation